2015 AACE Awards Category Information

With the deadline approaching (all entries must be received by AACE Awards Program Manager, Pat Barnes, no later than February 17, 2015 to be considered for the 2015 competition), we thought we’d share information on the awards categories.

Information and entry forms can be found in the 2015 AACE Awards brochure which is available on the Association’s website. If you would like to view photos of last year’s entries, see the Association’s Flickr page.

AACE2015COVER

*Read entry procedures carefully!*

*Note: all entries are to be submitted by category, either tabbed or in separate notebooks. Label clearly.*

CATEGORY 1, TOTAL COMMUNICATIONS

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

*(Follow new entry procedure)*

This award recognizes excellence in a total communications program. Material should reflect a number of aspects of the company’s overall communications program.

Items submitted can include, but are not limited to, newsletters, brochures, promotional items, documentation of special events and meetings, educational material, press releases, advertising art, or any other medium the company uses to promote and explain the ESOP to its employee owners or the public, such as websites and intranets.

Note: if you wish to enter this category, mark it on the entry form, and all the other materials you send will be considered. If there is additional material not included in other submissions, put this extra material in an additional notebook or section and mark “Category 1”. CD/DVD disks or thumb drives should be labeled, put in the front of a notebook and noted on the entry form.

 

CATEGORY 2, PRESENTATION VIDEOS

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

*(Note new entry procedure)*

This award recognizes excellence in the use of video to promote the ESOP concept to employees or the outside world.

Note: presentation videos must be uploaded to YouTube and a link sent to PatBarnesArt AT gmail.com between February 1st and February 17th. There is a five (5) minute time limit. If your video is longer, only the first 5 minutes will be considered. Judges will be looking for ESOP/ownership related material. Content, editing, timing, visual, sound and technical qualities are important. Include the link on the entry form. Entry form must accompany your link, designating category entered.

 

CATEGORY 3, PRINTED MATERIALS

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

This award recognizes excellence in the use of original, printed informational materials which are used to communicate the company’s ESOP to employee owners, customers or the community. If the item contains other information, mark the ownership related information clearly. This can include PowerPoint presentations (send printed copy), banners (photos only) etc. Photos of things printed on trucks, signs and flags should probably be entered under marketing or special events.

 

CATEGORY 4, INTRANETS

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

*(Read entry procedures carefully)*

This award recognizes excellence in ESOP communication efforts using a company intranet, available to employee owners, usually in a password protected area.

Note: a restricted area for judges to view is acceptable where judges are granted access with a link and a password. Alternatively, PDF (readable with the free version of Adobe Acrobat Reader), JPG, OR PNG files are acceptable file types for CD/DVD entries. A printed copy may be submitted, with private information blacked out, but it must be readable or will be disqualified from judging. Full page screen shots showing what would be visible in a browser are acceptable. If using a link, provide it on the entry form.

 

CATEGORY 5, ESOP ADVERTISING/OWNERSHIP MARKETING

*(Read carefully, as divisions are now by size)*

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

This award recognizes excellence in print advertising/marketing pieces that are used to promote a company and its ESOP to the outside world. Marketing materials must reference the ESOP or ownership. Mark these references with a sticky note. Consider such things as brochures, marketing materials, marketing videos (see guidelines), print advertisements in newspapers, magazines, on company vehicles, license plates, banners, etc. Also social media, such as YouTube, Twitter, blogs, etc. qualify as long as links or specific access instructions are given on the entry form. Label all items with company name. Please do not send products.

This award includes recognition of excellence in the creative integration of the ESOP concept and ownership into the company web site. The quality and amount of ownership content, ease of access, clarity, presentation and consideration of audience are important. Note: links to web sites should be sent to PatBarnesArt AT gmail.com between February 1st and February 17th. The web site address should also be listed on the entry form.

 

CATEGORY 6, SPECIAL EVENTS & PROMOTIONS – ONE OUTSTANDING EVENT

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

This award recognizes excellence in the organization and creativity involved in one significant ownership event, such as a special celebration, ESOP community service day, parade float, etc. Label all items with company name.

 

CATEGORY 7, SPECIAL EVENTS & PROMOTIONS – SERIES OF EVENTS

Division A: 250 or Fewer Employees

Division B: Over 250 Employees

This award recognizes excellence in the organization and creativity involved in a series of ownership events. Employee Ownership Month events are often entered in this category. Send photos of trucks, banners and other oversize items, as well as events. Label all items with company name.

 

Any current Corporate Member of The ESOP Association is eligible to enter the 2015 AACE Awards. Each Corporate Member is encouraged to enter independently whether entered in other communications competitions or not.

If you have questions, contact AACE Program Director, Pat Barnes, at (304) 876-3624 or PatBarnesArt AT gmail.com.

The judges, who are ESOP company leaders, look forward to seeing your company’s 2015 entry!

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