A Great Example of Honest Video

What does real life look like in your company? To give outsiders an idea, Van Meter Inc. produced a terrific video featuring real employee owners talking about their experiences in their own words.

Honesty and sincerity are the keys to this video, which uses a simple background to keep viewers focused on the words and emotions of the people who work at Van Meter each day. Clean type-driven transitions help move the video from one subject to the next.

And, as with feature films, viewers should stick around until the end to see the blooper reel!


See anything in this video that might work for your ESOP company? If so, than thank Van Meter for sharing their video when they entered the 2015 Annual Awards for Communications Excellence competition. (Van Meter was honored as a runner up.)

To see more examples of great video, check back with our blog later on. And for more information on entering this year’s AACE competition, click here.

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