Getting it Right

By Shawn Moody, Founder, Moody’s Collision Centers

In 1977, I started Moody’s Body Shop at the age of 17. I was a small business owner, taxpayer, and mortgage holder before I was old enough to vote. Fortunately, I found my passion young!

When the “junkyard” adjacent to Moody’s came up for sale in 1988, we jumped at the chance to acquire its 35 acres of land. Our goal was to clean up the mess and market the property for future development.

But we found out we were equally passionate about the “junk” business, and over the next four years we transformed what could have been a Superfund site into one of the leading auto recyclers in America.

Our efforts were noticed. In 1994, the Automotive Recyclers Association gave us their highest award, for Environmental and Operational Excellence. We were one of only six recyclers in the country to be so honored.

In 1998, a newly formed company named LKQ Corp. began acquiring leading auto recyclers, and they came knocking on our door. So did the Ford Motor Co., which also decided to get into the auto recycling business.

After an intense courtship from both companies, we decided to go with LKQ Corp. We sold them our auto recycling business, and leased them the land and buildings. We also retained Moody’s, which was a single shop that we had grown to 10,000 square foot facility with 10 co-workers.

I stayed with LKQ Corp. for about 18 months, working on a business improvement team. We went all over the country, working with newly acquired sites. I would recruit former owners like myself and we would spend three or four days analyzing their operations and developing a business plan to improve operations and systems, all while integrating LKQ’s best practices.

When I returned to Moody’s, we were focused on growing the collision repair business with the capital and experience we had gained from the LKQ deal.

But as Moody’s grew, the aftermath of our transaction settled in: I realized that while the sale to LKQ was a financial windfall for me and my family, it didn’t provide the same financial benefits to the co-workers who had helped build such a high performing company.

In 2002, I was standing in the lobby of Sebago Technics awaiting a set of blueprints, when I noticed a photo on the wall. The photo captured Sebago’s co-workers, and in the corner it had the inscription “Employee Owned.”

It struck me this could be a way to structure Moody’s so that all our co-workers would have an opportunity to build equity through their hard work and dedication.

I reached out to Walt and Ellen Stinson, the founders of Sebago, and they helped guide us through the complex process of starting an ESOP. The first few years I contributed stock to our co-workers and began the journey of transitioning ownership to them.

Since then, we have grown the company, together. In 2001 we had 10 co-workers in one location. Today, we have 170 co-worker owners and 11 locations. Our ESOP trust holds 34 percent ownership and is worth more than $8 million. The stock has appreciated an average of 18 percent per year since the ESOP’s inception in 2003.

The development of our ESOP, and our overall success, is due to a lot of help from a lot of wonderful people within the ESOP community, such as Rob Edwards (retired Steiker, Fisher, Edwards), Donna Isherwood (Angell Pension), Brady Phinney (Atlantic Management), Michael Keeling (ESOP Association), and especially the hard work and dedication of each and every co-worker owner at Moody’s.

When we sold our first company, I didn’t fully realize the positive impact we could have on our co-workers lives.

It’s gratifying to be able to learn from life’s experiences. It’s gratifying to have another opportunity to “get it right.” And now we know the right way to redistribute wealth—the capitalist way that enables people to earn it!

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