Using Social Media to Promote Ownership Culture

At Entertainment Partners, with our 1,100 employee owners spread out across more than 10 locations nationwide, we rely heavily on technology to help us communicate and connect with each other. To us, “social media” encompasses any technology that enables us to create and share content and make those connections. It could be software specifically geared toward fostering collaboration in the workplace or it could be the same website you use to share hilarious cat videos or that perfectly angled selfie.

Internally, our intranet serves as our main communication hub for company news and information. We our intranet—and the articles and videos we post there—to:

  • Foster our company community, ownership culture, and communication.
  • Increase company pride (because we work in an amazing industry!).
  • Increase our work efficiency.

External social media tools allow us to communicate with clients, coworkers, potential new hires, and totally random strangers. That’s what we’re trying to do, right?

As employee-owned companies, we’re doing more than communicating to plan participants. We’re also promoting ourselves and the idea of employee ownership to the world at large. If we want people to know the potential impact of ESOPs, we need to start getting our stories, photos, comments, and videos out there.

For us, it starts with our dedicated social media accounts for recruiting @epworklife. To attract the right talent, we need to tell them who we are, the value of working here, and what programs we offer—from wellness, to our new hire buddy program, to employee development and learning opportunities.

We have to show how employee ownership is better for individuals, companies, and the economy.

What can you do to support the employee ownership movement? Post all your advocacy work with elected officials. Share when you’re attending culture-building related events or conferences. And of course, post about all your internal ESOP activities!

We are all in this together. More than 13.5 million Americans participate in ESOPs and share in our special style of productive, collaborative work culture, while enjoying better job and retirement security.

So get social and connect with ESOP organizations and other ESOP companies. Then share, retweet, repost! Getting the word out about the power of employee ownership is up to all of us and we can help each other do it.

Lauri Veverka will be joined by Aaron Moberger from Harpoon Brewery for a session on this topic at The ESOP Association’s Annual Conference in Washington, DC. Register today to learn more about available technology and social media platforms and how you can use them to connect internally, promote your own culture externally, and support the ESOP movement.

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